Direct Mail for a Personalised Experience

A person can be bombarded with 4,000-10,000 ads per day, across Facebook, Instagram, YouTube, cable TV, TikTok, Spotify, radio, flyers on the street and window clings. Adding personalization to direct mail can be an effective way to make it stand out from the crowd, but it’s important that the message is clear about what you want the recipient to do next.


Personalizing direct mail can be as simple as including a customer’s name on a postcard or brochure. This is a quick and easy way to set your marketing print apart from mass-distributed flyers or emails. Companies can also take it further by using variable data printing, which allows them to create direct mailers based on a customer’s specific information or purchasing history.

Whether it’s a birthday card, special offer, or heartfelt thank you note, sending a personalized message can evoke positive emotions in the recipient and foster a deeper connection with your brand. Ultimately, this is what creates loyalty in the long term, and it’s one of the reasons that customers with an emotional connection to a brand have 306% higher lifetime value.

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